Typical Project Scope Includes the Following:
Product & Capsule Naming
- Soft-strategy meetings around target audience.
- Audit, and discussion of what you are looking for out of a name.
- Defining, narrowing, and vetting of potential, and/or chosen names.
Product and Gifting Strategy
- Development and application of gifting systems that reinforce and develop brand DNA through the mission, pillars, and values.
- Workshopping and development of unboxing experience.
- Outside and parallel soft-market research and content research.
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