Typical Project Scope Includes the Following:
Brand Naming
- Soft-strategy meetings around target audience.
- Audit, and discussion of what you are looking for out of a name.
- Defining, narrowing, and vetting of potential, and/or chosen names.
Brand Strategy
- Application and development of cultural systems that reinforce and develop brand DNA through your mission, pillars, and values.
- Workshopping and development of customer journey.
- Outside and parallel soft-market research for positioning.
- Development of clear strategy to target audience while enforcing customer journey and engagement.
- Understanding, clarifying, and extending brand and product-related experiences across applicable touchpoints.
Art Direction and Messaging
- Development of social media strategy and implementation of strategy for majors platforms such as instagram.
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Art direction and photography development for product and lifestyle imagery as it could be used across brand assets and platforms.
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Clarifying and establishing basic foundations for brand voice, and communication.
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