Typical Project Scope Includes the Following:

Brand Naming
 

  • Soft-strategy meetings around target audience.
  • Audit, and discussion of what you are looking for out of a name. 
  • Defining, narrowing, and vetting of potential, and/or chosen names. 


Brand Strategy


  • Application and development of cultural systems that reinforce and develop brand DNA through your mission, pillars, and values.
  • Workshopping and development of customer journey. 
  • Outside and parallel soft-market research for positioning. 
  • Development of clear strategy to target audience while enforcing customer journey and engagement. 
  • Understanding, clarifying, and extending brand and product-related experiences across applicable touchpoints. 


Art Direction and Messaging

  • Development of social media strategy and implementation of strategy for majors platforms such as instagram. 
  • Art direction and photography development for product and lifestyle imagery as it could be used across brand assets and platforms. 
  • Clarifying and establishing basic foundations for brand voice, and communication.


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