Typical Project Scope Includes the Following

Web Strategy

Web Strategy

  • Application and development of cultural systems that reinforce and develop brand DNA through the mission, pillars, and values.
  • Workshopping and development of customer journey. 
  • Outside and parallel soft-market research. 
  • Development of clear strategy to target audience while enforcing customer journey and engagement. 
  • Understanding, clarifying, and extending brand and product-related experiences across applicable touchpoints and pages. 

    * See Fees Section for further information
  • Application and development of cultural systems that reinforce and develop brand DNA through the mission, pillars, and values.
  • Workshopping and development of customer journey. 
  • Outside and parallel soft-market research. 
  • Development of clear strategy to target audience while enforcing customer journey and engagement. 
  • Understanding, clarifying, and extending brand and product-related experiences across applicable touchpoints and pages. 

    * See Fees Section for further information


Art Direction and Messaging*

  • Development of social media strategy and implementation of strategy for majors platforms such as instagram. 
  • Implementation and consideration ofArt direction and photography and/or for product and lifestyle imagery as to used across brand assets and platforms. 
  • Clarifying and establishing basic foundations for brand voice, and communication. 


Identity + Typographic Systems Application

  • Development and implementation of typographic language, and heirarchy across website reinforcing brand voice and strategy. 
  • Motion research, definition and core development. 
  • Development and implementation of finalized brand across speculative touchpoints and related aspects to the brand experience defined during the Brand Strategy Phase. 
  • Direction and implementation of illustration 2d and/or 3d. 
  • Data visualization design and organization. 


Website and UI+UX Design

  • Visual research + brand development and translation of identity into multiple-page types matching scope and audit of existing touchpoints or references established during the Discovery Phase. 
  • Strategy development, and site mapping based on UX, and concept.
  • Wire-framing to reflect multiple page types mutually agreed upon and outlined during Discovery Phase. 
  • Full front end development of wire frames based on agreed upon direction within the Ideation phase.
  • Consultation on and/or facilitating the development of the designed website.

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