Typical Retainer Scope Includes the Following:

Brand Strategy

• Application and development of cultural systems that reinforce and develop brand DNA through the mission, pillars, and values.
  
• Workshopping and development of a considered customer journey based on experience with other developing solar brands. Sales is only half of it. The service, and execution needs to be second-to-none.
  
• Development of clear strategy to target audience while enforcing customer journey and engagement. 
• Understanding, clarifying, and extending brand and product-related experiences across applicable touchpoints through engagement. See list of proposed assets.

Art Direction, Messaging, and Social Media

• Development of social media strategy and implementation of strategy for majors platforms such as Instagram for Customer-facing North Energy. Ongoing social media execution in collaboration with content creation, and/or appropriate stakeholders.
  
• Art direction and photography development for product and lifestyle imagery as it could be used across brand assets and platforms.
  
• Ongoing extension and application of foundations for brand voice, and communication. 
  

Splash Page Design and Graphics