Typical Project Scope Includes the Following

Web Strategy

• Application and development of cultural systems that reinforce and develop brand DNA through the mission, pillars, and values.
  
• Workshopping and development of customer journey. 
  
• Outside and parallel soft-market research. 
  
• Development of clear strategy to target audience while enforcing customer journey and engagement. 
• Understanding, clarifying, and extending brand and product-related experiences across applicable touchpoints and pages. 
  
  * See Fees Section for further information

Art Direction and Messaging*

• Development of social media strategy and implementation of strategy for majors platforms such as instagram. 
  
• Implementation and consideration ofArt direction and photography and/or for product and lifestyle imagery as to used across brand assets and platforms. 
  
• Clarifying and establishing basic foundations for brand voice, and communication. 
  

Identity + Typographic Systems Application

• Development and implementation of typographic language, and heirarchy across website reinforcing brand voice and strategy. 
  
• Motion research, definition and core development. 
  
• Development and implementation of finalized brand across speculative touchpoints and related aspects to the brand experience defined during the Brand Strategy Phase. 
  
• Direction and implementation of illustration 2d and/or 3d. 
  
• Data visualization design and organization. 

Website and UI+UX Design