Phase 2: Discovery & Ideation, 4 weeks.
Phase 2: Discovery & Ideation, 4 weeks.
Objective: The goal of this phase is to take the knowledge gained, outlined, and structured within the Brand Strategy phase, and begin to form 2 design directions or hypotheses in which the brand's world can communicate.
We have established a solid foundation together, and outlined the full scope and experience of your project. Here everything established and aligned on begins to take shape. We develop a robust site map, and set of wireframes. A small subset of the wireframes acts as our testing ground. Utilizing this small set we come up with two design directions to be built from. Once a direction is chosen, refined, and approved we move into Design.
Week 1
- Kickoff meeting between client and MF9
- Re-affirm the full project timeline based on project requirements, and strategy outcomes
- MF9 considers feedback in application.
- Design Check-In I: MF9 presents back reference material, strategy, and visual material ahead of ideation.
- MF9 considers feedback in application.
- Kickoff meeting between client and MF9
- Re-affirm the full project timeline based on project requirements, and strategy outcomes
- MF9 considers feedback in application.
- Design Check-In I: MF9 presents back reference material, strategy, and visual material ahead of ideation.
- MF9 considers feedback in application.
MF9 considers feedback in application.
Design Check-In I: MF9 presents back reference material, strategy, and visual material ahead of ideation.
MF9 considers feedback in application.
Weeks 2 to 4
- MF9 forms two concrete directions to further develop.
- Design Check-In I: MF9 presents initial design solutions, and research.
- MF9 considers feedback in application.
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together
- MF9 considers feedback in application.
MF9 considers feedback in application.
Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together
MF9 considers feedback in application.
Client action items:
1. Attend kickoff meeting
2. Pay Phase Deposit or necessary fees.
- Client must pay phase deposits or necessary fees within 2 business days of receiving.
3. Attend design Check-In I
- Client must provide feedback on initial round of design within 2 business days of Check-In I
4. Attend design Check-In II
- — Client must provide feedback/choose a direction on second round of design within 2 business days of Check-In II. If needed a secondary meeting can be called to discuss, and collaboratively finalize the direction of the project. This could impact timeline depending on discussion, and work needed.
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