Phase 2: Discovery & Ideation, 4 weeks.
Phase 2: Discovery & Ideation, 4 weeks.
Objective: The goal of this phase is to take the knowledge gained, outlined, and structured within the Product Strategy phase, and begin to form 2 design directions or hypotheses in which the product and/or gifting suite can embody.
The Design and Ideation phase continues with meetings between MF9 and you—the client. We begin reflecting back and showcasing design concepts based on the dialogue and conclusions of the previous phase. This ultimately results in two different design directions or “hypotheses” illustrated through a distilled form of the full scope. At the end of this phase we have arrived at a singular choice or blending of the two directions. This includes micro/capsule identities as well as product design/selection.
Client action items:
1. Attend kickoff meeting
2. Sign proposal within 2 business days of delivery
- Client must pay any associated design fees and/or deposits otherwise the next meetings will be cancelled, and rescheduled for the next week.
3. Attend & Participate in Brand Strategy Meetings
- At the end of each meeting there may be “homework” on each side.
- Client Must provide or come prepared to discuss previous talking points.
Weeks 1 to 2
- MF9 considers feedback in application.
- MF9 forms two concrete directions to further develop.
- Design Check-In I: MF9 presents initial design solutions, and research.
- MF9 considers feedback in application.
- MF9 forms two concrete directions to further develop.
- Design Check-In I: MF9 presents initial design solutions, and research.
MF9 forms two concrete directions to further develop.
Design Check-In I: MF9 presents initial design solutions, and research.
Weeks 3 to 4
- MF9 considers feedback for application.
- Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together
- MF9 considers feedback in application.
- Design Check-In III: MF9 presents back a final round of revisions if necessary. At this point to proceed a direction is chosen, or more commonly than not, aspects of both are melded together. If an solution isn’t arrived at the timeline is ammended, and an extension of the design fee may occur, or the project is concluded.
Design Check-In II: MF9 presents back two concrete directions. To proceed a direction is chosen, or more commonly than not, aspects of both are melded together
MF9 considers feedback in application.
Design Check-In III: MF9 presents back a final round of revisions if necessary. At this point to proceed a direction is chosen, or more commonly than not, aspects of both are melded together. If an solution isn’t arrived at the timeline is ammended, and an extension of the design fee may occur, or the project is concluded.
Client action items:
1. Attend kickoff meeting
2. Pay Phase Deposit or necessary fees.
- Client must pay phase deposits or necessary fees within 2 business days of receiving.
3. Attend design Check-In I
- Client must provide feedback on initial round of design within 2 business days of Check-In I
4. Attend design Check-In II
- — Client must provide feedback/choose a direction on second round of design within 2 business days of Check-In II. If needed a secondary meeting can be called to discuss, and collaboratively finalize the direction of the project. This could impact timeline depending on discussion, and work needed.
5. Attend design Check-In III (If needed)
- — Client must provide feedback/choose a direction on second round of design within 2 business days of Check-In III. This could further impact timeline depending on discussion, and work needed.
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