Phase 1: Concept Ideation—2 to 4 weeks.
Objective: Define the emotional and narrative foundation of the event—clarifying what it expresses, how it should feel, and the distinct experience it aims to create for its audience.
Establish the emotional core of the experience. What should guests feel, what is the event truly expressing, and what distinguishes it from anything else in the space? In this phase we shape the event’s thematic foundation through open dialogue, exploring atmosphere, mood, and the narrative intent behind every choice. From there, we translate these insights into visual direction—moodboards, sketches, and early spatial studies that begin to articulate the world we’re building.
Equally important is understanding how attendees will move through that world. We map the journey with care, identifying the pivotal moments, points of interaction, and opportunities for connection that define the experience. While some of this work may appear exploratory or conversational, it is essential: this is where the soul of the event begins to take form.
Phase 2: Pre-Production & Planning—1 to 3 weeks.
Objective: Identify the core essense of the identity. Who is the audience, what is it *really* and what is unique about your company.
Once concept approved we work to lock down venue (or help client select one), confirm layout, vet production partners and collaborartive define technical requirements (AV, lighting, rigging, power, Wi-Fi, sound, staging), compliance requirements and permits. We continue to work with them and you to define appropriate Vendor sourcing (caterers, furniture/decor, lighting/AV, staffing, security). This is all guided by a thorough and detailed production plan and timeline (load-in, setup, rehearsals, event run-of-show, breakdown).
Phase 3: Creative Production—3 to 4 weeks.
Objective: Translate the event’s core concept into a fully realized experiential language—crafting every physical, digital, and atmospheric touchpoint to create a cohesive, memorable, and emotionally resonant world.
In this phase, the creative vision begins to materialize. We translate the established concept into a cohesive ecosystem of touchpoints—signage, environmental graphics, custom installations, and branded artifacts that shape how the experience is seen, felt, and remembered. Every element, from lighting and ambience to wayfinding and interaction design, is crafted to reinforce the event’s emotional and narrative core.
We also develop the full suite of communication and digital assets that support the experience: invitations, landing pages or microsites, content capture plans, social and UGC moments, and promotional materials. Together, these pieces form a unified visual and experiential language that guides guests seamlessly from first encounter to final impression.
Objective: Identify the core essense of the identity. Who is the audience, what is it *really* and what is unique about your company.
The brand strategy phase begins with a meeting between MF9 and you—the client. We begin working together through dialogue to home in on a constructed mission supported by a set of pillars and values that are authentic and unique to you. We call this the brand soul. After a newly established soul is agreed upon, we take all research and dialogue into the next phase of our process—Ideation and Discovery.
Client action items:
1. Attend kickoff meeting
2. Sign proposal within 2 business days of delivery
- Client must pay any associated design fees and/or deposits otherwise the next meetings will be cancelled, and rescheduled for the next week.
3. Attend & Participate in Brand Strategy Meetings
- At the end of each meeting there may be “homework” on each side.
- Client Must provide or come prepared to discuss previous talking points.
About
Manifesto
MF9.store
Ellipsis.zip
Are.na
Careers
MF[ICF:CCP]9.w
Contact Us
Get Updates.