Our Processes
While the studio is capable of producing, and consulting on a wide array of projects we find ourselves often engaging with clients across three main categories: Brand Strategy + Identity, Web Design, and Experience Design. We will take a deeper look at what collaborating with the MF9 studio on a varierty of these projects looks like.
While the studio is capable of producing, and consulting on a wide array of projects we find ourselves often engaging with clients across three main categories: Brand Strategy + Identity, Web Design, and Experience Design. We will take a deeper look at what collaborating with the MF9 studio on a varierty of these projects looks like.
The timeline for the design and development process from initial meeting to product delivery ranges from 20–24 weeks. This range varies depending on a variety of factors, including depth of scope, touchpoints needed, production & asset development, etc. Once the client needs are properly identified, the team at MF9 will develop a timeline that will outline a reasonable delivery window. The Brand Strategy and Identity process is made up of four interdependent phases. This means that the actions taken in each of the phases will directly impact the next stage of the process.
While a lot of design studios tend to focus their process into speculative touchpoints that "look good on paper" we strive to anchor our scope to real use-cases. When the project is finished your identity will already be working for you, your team, and your audience.
The breadth and scope is mean't to be uniquely applicapable to YOU. This is just an overview, andyou may find your final scope of deliverables is longer, shorter, or altogether different.
Typical Project Scope Includes the Following:
Brand Naming
- Soft-strategy meetings around target audience.
- Audit, and discussion of what you are looking for out of a name.
- Defining, narrowing, and vetting of potential, and/or chosen names.
Brand Strategy
- Application and development of cultural systems that reinforce and develop brand DNA through your mission, pillars, and values.
- Workshopping and development of customer journey.
- Outside and parallel soft-market research for positioning.
- Development of clear strategy to target audience while enforcing customer journey and engagement.
- Understanding, clarifying, and extending brand and product-related experiences across applicable touchpoints.
Art Direction and Messaging
- Development of social media strategy and implementation of strategy for majors platforms such as instagram.
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Art direction and photography development for product and lifestyle imagery as it could be used across brand assets and platforms.
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Clarifying and establishing basic foundations for brand voice, and communication.
What is Strategy?
Before we dive deeper into specific projects with clients whether that is web design, identity, apparel, or other forms of branding we have found there is much more success and alignment when we have helped clarify your Mission, Pillars, and Values as foundation for future belief and behavior. Below is a deeper look at what collaborating with the MF9 studio on a on Brand Strategy means.
Before we dive deeper into specific projects with clients whether that is web design, identity, apparel, or other forms of branding we have found there is much more success and alignment when we have helped clarify your Mission, Pillars, and Values as foundation for future belief and behavior. Below is a deeper look at what collaborating with the MF9 studio on a on Brand Strategy means.
Brand strategy is a comprehensive plan that defines how the brand will differentiate itself, connect emotionally with its target audience, and achieve long-term success in a competitive market. It involves and informs the creating of a cohesive identity, including a unique value proposition, storytelling, visual aesthetics, and consistent messaging, that aligns with the brand's ethos and the lifestyle aspirations of its customers.
Key elements of brand strategy includes:
Target Audience Insight
Understanding the preferences, values, and lifestyles of high-end consumers to tailor the brand experience.Brand Identity
Establishing a distinct visual and verbal identity, including logos, color schemes, and tone of voice, that reflects the brand's essence.Positioning
Defining the brand's place in the market, highlighting exclusivity, craftsmanship, and innovation to appeal to luxury consumers.Storytelling
Crafting a compelling narrative around the brand's heritage, vision, and values to build emotional connections and loyalty.Experience Design
Creating memorable touchpoints, from immersive retail environments to premium online shopping experiences, that reflect the brand's sophistication.Project Estimates
Naming: $5,000
50% deposit upon project acceptance. The remaining 50% will billed upon work completion.Brand Strategy & Audit: $15,000
Identity Phase 1–4: $20–60,000 pending final scope.
10,000 USD deposit upon project acceptance for inital research. Phases are billed accordingly.Website Design: $10–40,000
(50% total fee Deposit. Typical development fees range from 5,000-20,000 USD and above.)
Typical Retainer Fee for executing beyond initial scope. $12,500/Month
This retainer is often used to execute further design, and production content. Building bespoke presentations, sales + printed materials, digital assets, and other misc. requirements while the brand is being established, and/or an in-house team is built.
Our design process is broken down into a series of consecutive phases that build over the development of the project.
Phase 0: Brand Naming, 2 to 4 weeks.
Phase 0: Brand Naming, 2 to 4 weeks.
Objective: Identify the unique value proposition, who the audience is and crafting a name that can support further brand development.
The naming phase begins with a meeting between MF9 and you—the client. We begin working together through dialogue to construct a list of potential names that are unique within the space, is memorable, future-proof, and something to believe in. This is the name which will ultimately be imbued with brand equity. After a newly established name is agreed upon, we take all that research and dialogue into the next phase of our process for further development—Brand Strategy.
Client action items:
1: Attend kickoff meeting
2: Sign proposal and request revisions within 2 business days of deliver
- Client must pay project start up costs (50% of total fee) within 2 business days of timeline sign-off
3: Attend & Participate in Naming Meeting
- At the end of each meeting there may be “homework” on each side.
- Client Must provide or come prepared to discuss previous talking points.
- Client must provide feedback on initial round of work within 2 business days of Check-In.
Phase 1: Brand Strategy, 4 to 8 weeks.
Phase 1: Brand Strategy, 4 to 8 weeks.
Objective: Identify the core essense of the identity. Who is the audience, what is it *really* and what is unique about your company.
The brand strategy phase begins with a meeting between MF9 and you—the client. We begin working together through dialogue to home in on a constructed mission supported by a set of pillars and values that are authentic and unique to you. We call this the brand soul. After a newly established soul is agreed upon, we take all research and dialogue into the next phase of our process—Ideation and Discovery.
Client action items:
1. Attend kickoff meeting
2. Sign proposal within 2 business days of delivery
- Client must pay any associated design fees and/or deposits otherwise the next meetings will be cancelled, and rescheduled for the next week.
3. Attend & Participate in Brand Strategy Meetings
- At the end of each meeting there may be “homework” on each side.
- Client Must provide or come prepared to discuss previous talking points.
Want to learn more?
Contact us and find out.
David Wise
Creative Director
david@mf9.world
Jake Larsen
Account Manager
jake@mf9.world
Cory Sistrunk
CEO/Owner
cory@mf9.world
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