Phase 1: Mission, Vision, Values—2 to 4 weeks.
Objective: Identify the core essense of the identity. Who is the audience, what is it *really* and what is unique about your company.
In this first phase through dialogue to home in on a constructed mission supported by a set of pillars and values that are authentic and unique to you. We call this the brand soul.
In order for this phase to have the right impact honest dialogue is necessary. It may seem like "discussion" or "just talking" but for us and for you to truly understand your brand’s potential it is important for us to understand where we are starting from.
Meetings are centered around establishing the mission, pillars, and values. Leadership participation is integral Client action items:
Client action items:
1. Attend kickoff meeting
2. Sign proposal within 2 business days of delivery
- Client must pay any associated design fees and/or deposits otherwise the next meetings will be cancelled, and rescheduled for the next week.
3. Attend & Participate in Brand Strategy Meetings
- Client Must provide or come prepared to discuss previous talking points.
Phase 2: Audience & Positioning—2 to 4 weeks.
Objective: Identify the core essense of the identity. Who is the audience, what is it *really* and what is unique about your company.
In this Second phase we work to help (re)locate who the audience is and what truly separates you within the competitive marketplace. Utilizing your new Mission, Vision, Values, Beliefs, and Behaviors we map the white space of your sector, and parallel markets while charting your unique position and perspective.
In this Second phase we work to help (re)locate who the audience is and what truly separates you within the competitive marketplace. Utilizing your new Mission, Vision, Values, Beliefs, and Behaviors we map the white space of your sector, and parallel markets while charting your unique position and perspective.
Client action items:
Client action items:
1. Attend & Participate in Brand Strategy Meetings
- Client must provide or come prepared to discuss previous talking points.
Objective: Identify the core essense of the identity. Who is the audience, what is it *really* and what is unique about your company.
The brand strategy phase begins with a meeting between MF9 and you—the client. We begin working together through dialogue to home in on a constructed mission supported by a set of pillars and values that are authentic and unique to you. We call this the brand soul. After a newly established soul is agreed upon, we take all research and dialogue into the next phase of our process—Ideation and Discovery.
Client action items:
1. Attend kickoff meeting
2. Sign proposal within 2 business days of delivery
- Client must pay any associated design fees and/or deposits otherwise the next meetings will be cancelled, and rescheduled for the next week.
3. Attend & Participate in Brand Strategy Meetings
- At the end of each meeting there may be “homework” on each side.
- Client Must provide or come prepared to discuss previous talking points.
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