Brand Strategy is a comprehensive plan that defines how you differentiate itself, connect emotionally with its target audience, and achieve long-term success in a competitive market. It involves distilling your unique value proposition, mission, vision, and value while acting as a foundation for storytelling, visual aesthetics, consistent messaging, and ultimately informs the creation of a cohesive identity that aligns with the brand's ethos and the lifestyle aspirations of its customers.
Put simply through brand strategy we answer two foundational questions:
- What do you believe?
- How do you behave?
- What do you believe?
- How do you behave?
What We Are Doing:
Brand Culture & Ethos
- Defining the Mission, Pillars, Values and Customer Journey through your unique brand culture and ethos.
Target Audience Insight
- We isolate and frame the preferences, values, and lifestyles of consumers to tailor the brand experience.
Positioning
- We clarifiy and locate the brand's place in the market, highlighting key differences through culture, and offering.
Storytelling
- We articulate a compelling narrative around the brand's heritage, vision, and values to build emotional connections and loyalty.
Priority Roadmapping
- We offer a strategic plan on possible next steps in your brands journey and a roadmap for what the next 6-12 months may look like in terms of identity development and team expansion.
Our strategy process is broken down into a series of consecutive phases that build over the development of the project.
Phase 1: Mission, Vision, Values—2 to 4 weeks.
Objective: Identify the core essense of the identity. Who is the audience, what is it *really* and what is unique about your company.
In this first phase through dialogue to home in on a constructed mission supported by a set of pillars and values that are authentic and unique to you. We call this the brand soul.
In order for this phase to have the right impact honest dialogue is necessary. It may seem like "discussion" or "just talking" but for us and for you to truly understand your brand’s potential it is important for us to understand where we are starting from.
Meetings are centered around establishing the mission, pillars, and values. Leadership participation is integral Client action items:
Client action items:
1. Attend kickoff meeting
2. Sign proposal within 2 business days of delivery
- Client must pay any associated design fees and/or deposits otherwise the next meetings will be cancelled, and rescheduled for the next week.
3. Attend & Participate in Brand Strategy Meetings
- Client Must provide or come prepared to discuss previous talking points.
Phase 2: Audience & Positioning—2 to 4 weeks.
Objective: Identify the core essense of the identity. Who is the audience, what is it *really* and what is unique about your company.
In this Second phase we work to help (re)locate who the audience is and what truly separates you within the competitive marketplace. Utilizing your new Mission, Vision, Values, Beliefs, and Behaviors we map the white space of your sector, and parallel markets while charting your unique position and perspective.
In this Second phase we work to help (re)locate who the audience is and what truly separates you within the competitive marketplace. Utilizing your new Mission, Vision, Values, Beliefs, and Behaviors we map the white space of your sector, and parallel markets while charting your unique position and perspective.
Client action items:
Client action items:
1. Attend & Participate in Brand Strategy Meetings
- Client must provide or come prepared to discuss previous talking points.
Objective: Identify the core essense of the identity. Who is the audience, what is it *really* and what is unique about your company.
The brand strategy phase begins with a meeting between MF9 and you—the client. We begin working together through dialogue to home in on a constructed mission supported by a set of pillars and values that are authentic and unique to you. We call this the brand soul. After a newly established soul is agreed upon, we take all research and dialogue into the next phase of our process—Ideation and Discovery.
Client action items:
1. Attend kickoff meeting
2. Sign proposal within 2 business days of delivery
- Client must pay any associated design fees and/or deposits otherwise the next meetings will be cancelled, and rescheduled for the next week.
3. Attend & Participate in Brand Strategy Meetings
- At the end of each meeting there may be “homework” on each side.
- Client Must provide or come prepared to discuss previous talking points.
| Event and experience concepting is a holistic process that shapes how a brand comes to life in the physical world, transforming abstract ideas into immersive, memorable moments that resonate deeply with audiences. It involves developing a unified creative direction—spanning narrative, spatial design, sensory elements, interactive touchpoints, and program flow—that not only reflects the brand’s ethos but amplifies it through lived experience. The result is a thoughtfully orchestrated encounter that builds affinity, reinforces brand values, and leaves a lasting impression long after the moment has passed. |
Put simply we are here to ensure your event:
- Makes an Impact
- Reinforces your Brand Values
What We Are Doing:
Concept Ideation
- Creative brief & concept documentation (including moodboards, storytelling / narrative doc)
- Journey mapping, check-in, hospitality / guest services, interactive / engagement planning
- Design visuals: moodboards, sketches, 3D mock-ups or layouts, spatial diagrams, flow diagrams
- Extension or Development of micro-identity for event scope. Logo, Wordmark, Color, and Typographic Systems
Spacial Design & Brand
- Branding & environmental graphics: signage, branding elements, decor, wayfinding, lighting design, color palette & visual identity for the event space
- Venue / layout selection and floor plan / zone planning (entry, main experience, lounge / social, photo content zones, exit)
Vendor Coordination
- Sourcing and managing vendors (catering or F&B if applicable, AV, lighting, furniture/decor rental, staffing, security, logistics)
For an additional fee we can also handle:
Content Creation
- Event photography, videography
- Social content and Invites
- Event Documentation of hero-moments and experience
Our event process is broken down into a series of consecutive phases that build over the development of the project.
Phase 1: Concept Ideation—2 to 4 weeks.
Objective: Define the emotional and narrative foundation of the event—clarifying what it expresses, how it should feel, and the distinct experience it aims to create for its audience.
Establish the emotional core of the experience. What should guests feel, what is the event truly expressing, and what distinguishes it from anything else in the space? In this phase we shape the event’s thematic foundation through open dialogue, exploring atmosphere, mood, and the narrative intent behind every choice. From there, we translate these insights into visual direction—moodboards, sketches, and early spatial studies that begin to articulate the world we’re building.
Equally important is understanding how attendees will move through that world. We map the journey with care, identifying the pivotal moments, points of interaction, and opportunities for connection that define the experience. While some of this work may appear exploratory or conversational, it is essential: this is where the soul of the event begins to take form.
Phase 2: Pre-Production & Planning—1 to 3 weeks.
Objective: Identify the core essense of the identity. Who is the audience, what is it *really* and what is unique about your company.
Once concept approved we work to lock down venue (or help client select one), confirm layout, vet production partners and collaborartive define technical requirements (AV, lighting, rigging, power, Wi-Fi, sound, staging), compliance requirements and permits. We continue to work with them and you to define appropriate Vendor sourcing (caterers, furniture/decor, lighting/AV, staffing, security). This is all guided by a thorough and detailed production plan and timeline (load-in, setup, rehearsals, event run-of-show, breakdown).
Phase 3: Creative Production—3 to 4 weeks.
Objective: Translate the event’s core concept into a fully realized experiential language—crafting every physical, digital, and atmospheric touchpoint to create a cohesive, memorable, and emotionally resonant world.
In this phase, the creative vision begins to materialize. We translate the established concept into a cohesive ecosystem of touchpoints—signage, environmental graphics, custom installations, and branded artifacts that shape how the experience is seen, felt, and remembered. Every element, from lighting and ambience to wayfinding and interaction design, is crafted to reinforce the event’s emotional and narrative core.
We also develop the full suite of communication and digital assets that support the experience: invitations, landing pages or microsites, content capture plans, social and UGC moments, and promotional materials. Together, these pieces form a unified visual and experiential language that guides guests seamlessly from first encounter to final impression.
Objective: Identify the core essense of the identity. Who is the audience, what is it *really* and what is unique about your company.
The brand strategy phase begins with a meeting between MF9 and you—the client. We begin working together through dialogue to home in on a constructed mission supported by a set of pillars and values that are authentic and unique to you. We call this the brand soul. After a newly established soul is agreed upon, we take all research and dialogue into the next phase of our process—Ideation and Discovery.
Client action items:
1. Attend kickoff meeting
2. Sign proposal within 2 business days of delivery
- Client must pay any associated design fees and/or deposits otherwise the next meetings will be cancelled, and rescheduled for the next week.
3. Attend & Participate in Brand Strategy Meetings
- At the end of each meeting there may be “homework” on each side.
- Client Must provide or come prepared to discuss previous talking points.
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