Brand Strategy is a comprehensive plan that defines how you differentiate itself, connect emotionally with its target audience, and achieve long-term success in a competitive market. It involves distilling your unique value proposition, mission, vision, and value while acting as a foundation for storytelling, visual aesthetics, consistent messaging, and ultimately informs the creation of a cohesive identity that aligns with the brand's ethos and the lifestyle aspirations of its customers.
Put simply through brand strategy we answer two foundational questions:
- What do you believe?
- How do you behave?
- What do you believe?
- How do you behave?
What We Are Doing:
Brand Culture & Ethos
- Defining the Mission, Pillars, Values and Customer Journey through your unique brand culture and ethos.
Target Audience Insight
- We isolate and frame the preferences, values, and lifestyles of consumers to tailor the brand experience.
Positioning
- We clarifiy and locate the brand's place in the market, highlighting key differences through culture, and offering.
Storytelling
- We articulate a compelling narrative around the brand's heritage, vision, and values to build emotional connections and loyalty.
Priority Roadmapping
- We offer a strategic plan on possible next steps in your brands journey and a roadmap for what the next 6-12 months may look like in terms of identity development and team expansion.
Our strategy process is broken down into a series of consecutive phases that build over the development of the project.
Phase A: Mission, Vision, Values—2 to 4 weeks.
Objective: Identify the core essense of the identity. Who is the audience, what is it *really* and what is unique about your company.
In this first phase through dialogue to home in on a constructed mission supported by a set of pillars and values that are authentic and unique to you. We call this the brand soul.
In order for this phase to have the right impact honest dialogue is necessary. It may seem like "discussion" or "just talking" but for us and for you to truly understand your brand’s potential it is important for us to understand where we are starting from.
Meetings are centered around establishing the mission, pillars, and values. Leadership participation is integral Client action items:
Client action items:
1. Attend kickoff meeting
2. Sign proposal within 2 business days of delivery
- Client must pay any associated design fees and/or deposits otherwise the next meetings will be cancelled, and rescheduled for the next week.
3. Attend & Participate in Brand Strategy Meetings
- Client Must provide or come prepared to discuss previous talking points.
Phase B: Audience & Positioning—2 to 4 weeks.
Objective: Identify the core essense of the identity. Who is the audience, what is it *really* and what is unique about your company.
In this Second phase we work to help (re)locate who the audience is and what truly separates you within the competitive marketplace. Utilizing your new Mission, Vision, Values, Beliefs, and Behaviors we map the white space of your sector, and parallel markets while charting your unique position and perspective.
In this Second phase we work to help (re)locate who the audience is and what truly separates you within the competitive marketplace. Utilizing your new Mission, Vision, Values, Beliefs, and Behaviors we map the white space of your sector, and parallel markets while charting your unique position and perspective.
Client action items:
Client action items:
1. Attend & Participate in Brand Strategy Meetings
- Client must provide or come prepared to discuss previous talking points.
Objective: Identify the core essense of the identity. Who is the audience, what is it *really* and what is unique about your company.
The brand strategy phase begins with a meeting between MF9 and you—the client. We begin working together through dialogue to home in on a constructed mission supported by a set of pillars and values that are authentic and unique to you. We call this the brand soul. After a newly established soul is agreed upon, we take all research and dialogue into the next phase of our process—Ideation and Discovery.
Client action items:
1. Attend kickoff meeting
2. Sign proposal within 2 business days of delivery
- Client must pay any associated design fees and/or deposits otherwise the next meetings will be cancelled, and rescheduled for the next week.
3. Attend & Participate in Brand Strategy Meetings
- At the end of each meeting there may be “homework” on each side.
- Client Must provide or come prepared to discuss previous talking points.
Brand Strategy & Audit: $20,000
10,000 USD deposit upon project acceptance for inital research. Phases are billed accordingly.A thorough and organzied deck including the content outlined in the final scope that acts as your brand’s compass into the future.
50% total fee Deposit required to begin work.
This includes event photography, videography. Social content and Invites and event Documentation of hero-moments and experience.
Have Questions or want to learn more?
Contact us and find out.
David Wise
Creative Director
david@mf9.world
Jake Larsen
Account Manager
jake@mf9.world
Cory Sistrunk
CEO/Owner
cory@mf9.world
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