Typical Retainer Scope Includes the Following:
Brand Maintenance
- Addressing ongoing brand evolution, and adaptation. New Logos, sub-programs, etc.
- Audit, and ongoing discussion of how the brand is evolving through time.
- Defining, narrowing, and further solidifiying brand templates and customer touch points.
Brand Strategy
- Application and development of cultural systems that reinforce and develop brand DNA through the mission, pillars, and values.
- Workshopping and development of a considered customer journey based on experience with other developing solar brands. Sales is only half of it. The service, and execution needs to be second-to-none.
- Development of clear strategy to target audience while enforcing customer journey and engagement.
- Understanding, clarifying, and extending brand and product-related experiences across applicable touchpoints through engagement. See list of proposed assets.
Art Direction, Messaging, and Social Media
- Development of social media strategy and implementation of strategy for majors platforms such as Instagram for sales org.
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Art direction and photography development for product and lifestyle imagery as it could be used across brand assets and platforms.
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Ongoing extension and application of foundations for brand voice, and communication.
Retainer Services and Estimates
Product Concepts and Mockups
Included in the retainer is ongojng product concepts and mockups for corporate, rep, and customer projects. Product Development, and Techpacking will be billed separately, and as needed.- Capsule Design with cohesive brand direction for the full season
- Capsule Includes Overseas Designed Polo, Domestic Polo with limited Design, Tees, and Elevated Shirts
- Full Incentive Design—Polos, Tops, Shirts, Shorts, Joggers, Sweats + 2 Outerwear Designs & 10 Hat Designs
- 1 Weekender Bag Design + 1 Backpack Design
Creative Direction, Event Concepting and Social Media Projects
- Strategy Development and execution.
- Weekly Post Creation.
- Art Direction, and Creative Direction for Bespoke Content Projects.
- 4 Offseason Events (Scale and Scope pending) + Company Trip Capsule Design up to 6 Items
- Corporate Photo/Video Shoot Art Direction and Production for Assets (Other costs not included. Ex. Photographer/Videographer, Models, Producers)
Retainer Fee for Executing Projects. $15,000/Month
This retainer is often used to execute further design, and production content. Building bespoke presentations, sales + printed materials, digital assets, and other misc. requirements while the brand is being established, and/or in-house team is built. First two months are billed and paid up front. Fee is subject to change based on re-evaluation at the end of 3 months.
This list is not exhaustive, rather it helps to show what types of projects can be done.
See what the studio has been up to.
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David Wise
Creative Director
david@mf9.world
Stephen Clark
Account Manager
stephen@mf9.world
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